Client

World Kinect
Fortune 100 based in Miami, FL, USA

Overview

Our client initially lacked a formal design program and the benefits that a dedicated design team can provide. To transform their digital presence, we successfully launched a comprehensive design program that elevated the brand's market position and ensured consistent, high-quality user experiences across all platforms. We built a talented design team and established streamlined processes to enhance collaboration and efficiency. By setting clear design principles and guidelines, we maintained uniformity and upheld the brand standards throughout all projects. Additionally, we developed a robust design system that provided a scalable foundation for future design initiatives. Utilizing this system, we designed and enhanced multiple websites and applications, strategically creating market differentiation. This project not only strengthened the brand's visual identity but also delivered exceptional value to users through thoughtfully crafted digital experiences.

Credits

World Kinect Design Team

Scope

Design Operations

Web & App Design

Design Systems