Client

Health-Ade Kombucha

Overview

I worked closely with the CEO, founding team, and VP of Marketing as the in-house Lead Designer, overseeing a team of designers, illustrators, photographers, and Shopify developers. My team handled all design-related needs, including packaging, brand collateral, POS materials, trade show assets, billboards, email campaigns, and apparel.

We launched Health-Ade’s first e-commerce website, opening a new sales channel. Additionally, I developed an internal digital asset kit, streamlining file sharing between the sales team, brand ambassadors, and external vendors, significantly reducing internal workload.

Credits

Health-Ade Design & Development Team

Scope

Brand Strategy

Identity Design

Editorial Design

Packaging Design

Web Design

Motion Graphics & Animation

Digital Asset Management

Web Development

E-commerce Solutions

"Joshua organized and launched a creative process and platform, as well as several templates, for us that significantly reduced burden on the team and increased efficiency. Nothing fell through the cracks and it was always organized, not an easy task when there were 100+ requests coming from several angles a week."

CEO, Daina Trout