Business Problem
What business have you identified that needs help?
Business Outcomes
(changes in customer behavior)
What changes in customer behavior will indicate you have solved a real problem in a way that adds value to your customers?
Users & Customers
What types of users and customers should you focus on first?
User Benefits
What are the goals your users are trying to achieve? What is motivating them to seek out your solution? (e.g. do better at my job or get a promotion)
Features
What features of your solution are you prioritizing to deliver the benefits to your users?
We believe that
will be achieved if
attains
with